We Don’t Replace the Web. We Read It.
Most platforms work like this:
New account. New profile. New feed. New audience. New lock in.
We’re not doing that.
The Internet Already Has IDs
Everywhere you go online, there are identifiers.
- An email address.
- A GitHub username.
- A YouTube channel.
- A Twitter/X handle.
- A Reddit account.
- A HackerNews profile.
- A Medium publication.
These are all IDs.
The web is full of them.
Kudos Attach to IDs
When you send kudos, we don’t ask:
Did they sign up for our platform?
Instead we ask:
What identifier did you interact with?
If you cc someone’s email. If you reward a GitHub repo. If you read someone’s blog.
We attach kudos to that ID.
Not to a new account. Not to a new feed. To the identity that already exists.
This Is a Layer, Not a Platform
We are not trying to move the web.
We’re building a layer on top of it.
Think of it like this:
The web already has roads. We’re adding a new layer that follows them.
Wherever identity exists, kudos can flow.
Why This Matters
Closed platforms create gravity.
If you want support, you have to build inside their walls.
But the web is bigger than any one platform.
By attaching support to IDs instead of profiles, we allow value to flow:
- To open source projects
- To independent blogs
- To email newsletters
- To creators who never sign up anywhere new
- To anyone who creates value
The web stays open. Support becomes portable.
What Happens When Someone Claims?
If the person behind an ID joins In a Moon, they can claim their past kudos points.
If they don’t, their share waits. If it remains unclaimed, it returns to the next cycle.
Nothing breaks. Nothing is locked in a silo.
The Big Idea
Instead of inventing a new social network, we’re indexing appreciation.
Instead of replacing the web, we’re rewarding it.
That’s our difference.
Ready to Try It?
Or send your first kudos over email.
Just cc: [email protected] the next time someone makes your day a little better.
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